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Sydney Packaging Designer for FMCG & Consumer Brands

Work with Luisa

If you're looking for a Sydney-based packaging designer who understands how consumer products perform in the real world (not just how they look on screen) you're in the right place.

Luisa Scoppa is an independent packaging and brand designer specialising in FMCG and consumer goods. With almost 20 years of experience across food, beverage, health and beauty, the work is built around one thing: design that performs at shelf, in market, and over time.

Most packaging designers focus on aesthetics. The work here starts with strategy — understanding your category, your consumer, and the retail environment your product needs to compete in before a single design decision is made.

Working directly with founders and marketing teams as the lead creative, there are no account managers, no juniors, and no handovers. You deal with Luisa throughout.

❋ Three Blue Ducks
Food packaging for retail

Three Blue Ducks wanted to bring their restaurant brand into major grocery retailers with a range of ready-made meals. The challenge was translating their existing brand — built on authenticity, sustainability, and real food — into packaging that could compete on supermarket shelves without losing what made the brand distinctive. The result won Silver at the 2024 Indigo Design Awards.

❋ Jansz Tasmania
Beverage packaging

A multi-year collaboration with Jansz Tasmania across a series of limited edition packaging designs, each developed in partnership with a Tasmanian artist. The work spanned packaging design, shopper marketing, point-of-sale, and print management — demonstrating the value of an ongoing creative relationship over single project engagements.

❋ Love to Dream

Global Packaging Refresh

Love to Dream is one of Australia's most trusted baby sleepwear brands, stocked in 50+ countries. With rapid international growth came complexity: over 50 SKUs in circulation, inconsistent naming conventions, and consumer confusion at the critical point of purchase. The brief was to lead a global packaging overhaul — unifying the system, simplifying navigation for time-poor parents, and introducing a consolidated multilingual approach that reduced SKU duplication across markets.

❋ The Herbal Extract Company
Health & wellness brand rollout

The Herbal Extract Company needed every brand touchpoint updated to align with their new brand look and feel. The scope spanned packaging, social media, event graphics, digital design, animation, and brand guidelines — a full brand rollout managed end to end. A strong example of the embedded, ongoing working relationship Luisa builds with her clients, covering every consumer touchpoint from pack to digital.

Working with Sydney businesses and Australian brands across:

  • Packaging design

  • Brand strategy

  • Brand identity

  • Creative direction

  • Art direction

  • Shopper marketing and point-of-sale

  • Print management and finished artwork

Services

If you're developing or refreshing packaging for the Australian market and want a designer who brings both strategic thinking and executional depth, get in touch.

WORK WITH LUISA

What clients say

  • Luisa has an incredibly strong design instinct and a clear point of view, which she brings to every project she works on. She combines creativity with a meticulous attention to detail, ensuring that every aspect of a design is considered and executed to a high standard.

    Madeline Barnett, Love to Dream

  • Luisa is passionate and knowledgeable about design and branding and has a genuine desire and ability to deliver great designs that deliver business results and always goes beyond the brief.

    Pia Larsen, Herbal Extract Company

Further reading

Read more: How packaging design affects shelf performance