I work with consumer-facing businesses where design has to perform commercially: FMCG, food, beverage, health, and beauty brands where what's on shelf determines what gets bought.
Before any creative work begins, I want to understand the brand, the category, the consumer, and what the design needs to achieve. Strategy and design aren't separate phases in my process. They inform each other throughout.
I work directly with clients (founders, marketing managers, and brand teams) without the overhead or the arm's-length relationship that comes with agency work. The person you brief is the person who designs.
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Primary and secondary packaging, range extensions, limited editions, and multipack formats, from concept through to print-ready artwork. Designed for shelf performance, regulatory compliance, and long-term brand consistency.
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Brand positioning, visual identity, naming, and brand architecture for new brands and rebrands. Built to work at every consumer touchpoint, not just in a style guide. For brands at the beginning, this is where the work starts. For established brands, it's often where problems are diagnosed.
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Point-of-sale design, retail activation, and shelf strategy for brands competing in major grocery and specialty retail environments. Design decisions informed by an understanding of how consumers behave at fixture and what drives purchase at shelf.
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Structuring a product range so it's easy to shop, easy to extend, and consistent as it grows. Particularly relevant for brands launching a second or third SKU, or managing an existing range that's become hard to navigate.
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Creative direction across product, lifestyle, and campaign photography. Print-ready artwork preparation, colour management, and print management. The executional capability that turns good design into great production.
Working with me
Most projects begin with a conversation. From there I'll put together a proposal scoped to your specific brief. For ongoing relationships, a retainer structure removes the quoting overhead for recurring work.
For a detailed look at how a project works from brief to final files, see How I work →.
If you're ready to talk, get in touch.