Specialist brand and packaging design for FMCG and consumer goods.

I've spent 15 years working on some of Australia's most recognised consumer brands (at leading design agencies, across food, beverage, health, beauty and household categories). I've worked on the kind of briefs where shelf performance, buyer meetings and retail ranging are part of the conversation from day one.

In 2015 I went independent (not to step back from that level of work, but to offer it differently). When you work with me, you work directly with me. No account managers, no handoffs, no senior designer who pitches and a junior who delivers. The strategic thinking and the execution come from the same person who understands your business.

I specialise in brand identity and packaging design for FMCG and consumer-facing businesses, and I work with clients across the full brand journey, from positioning and identity through to packaging, digital assets and social rollout. Whether you're a founder building something from scratch or an established brand at a turning point, the approach is the same: strategy first, design second.

I'm based in Sydney and work with clients Australia-wide.

I am a Professional Member of the Australian Graphic Design Association and a Core Community Member of Brandkind, where I contribute my knowledge and time to support social enterprises through the power of branding and design.