The Herbal Extract Company
The Herbal Extract Company is a leading Australian herbal dispensary, supplying premium herbal extracts and formulations to practitioners across naturopathy, herbalism, and integrative health. With a brand that had grown dated and no longer reflected the quality of their products or the credibility of their practitioners, they needed a comprehensive rebrand and rollout.
An ongoing relationship
Rather than a single project handover, this became a long-term creative partnership that continues today. As an ongoing external brand guardian, I manage the brand's creative output across every touchpoint, keeping the brand consistent, on-strategy, and commercially focused as the business grows.
Results
The rebrand delivered a 10% sales uplift from direct and wholesaler and distributor customers in the months following launch, and a 225% increase in herbal dispensary starter kit sales, when a practitioner chooses to stock the brand for the first time.
A brand built around one idea
The brand identity is anchored in a single idea: Powerfully Pure. The new brand marque speaks directly to the purity of the extraction process, removing unnecessary embellishment in favour of something confident, clear, and contemporary. For a brand selling to practitioners who understand quality and efficacy at a clinical level, the design had to communicate exactly that.
Every touchpoint, considered
The rollout covered the full scope of the brand: packaging, corporate collateral, advertising, event graphics, brand guidelines, social media, digital design, and animation. Every practitioner-facing and consumer-facing expression of the brand was rebuilt to align with the new identity, with consistency across formats maintained from day one.
“Luisa is a talented and creative designer who is wonderful to work with. She is passionate and knowledgeable about design and branding, with a genuine ability to deliver designs that drive business results, and she always goes beyond the brief. I highly recommend Luisa if you have a brief that requires a clever design solution.”
Client
Herbal Extract Company
Disciplines
Design
Packaging
External comms
Copywriting
Iconography
Animation
Event graphics
Brand guidelines
Social media
Digital design
Finished art
Agency
Luisa Scoppa Design
Frost* Collective
Photography
Sam Venn Photography
