FMCG Packaging Designer Sydney
FMCG packaging is one of the most competitive design disciplines there is. Every centimetre of shelf space is contested, every category has its own visual language, and the consumer decision happens in seconds.
Luisa Scoppa is an independent packaging and brand designer based in Sydney, specialising in FMCG and consumer goods across food, beverage, health and beauty. With almost 20 years of experience working with Australian and international brands, the work is built around one thing: shelf performance.
The Australian grocery market is dominated by Woolworths and Coles, with Chemist Warehouse, ALDI and IGA filling out the major retail landscape. It's a concentrated, competitive environment where shelf space is limited, category managers are demanding, and private label is always gaining ground. Understanding how Australian consumers actually shop (quickly, under price pressure, with limited time to decode a label) is what determines whether a product gets picked up or walked past. I understand what the major retailers expect from packaging, what local consumers respond to, and what it takes to compete on these shelves specifically.
The work starts before the design does, with category analysis, competitor review, and a clear understanding of where your product sits and who it needs to speak to. That strategic groundwork is what separates packaging that performs from packaging that just exists on shelf.
Working directly with founders and marketing teams as the lead creative, there are no account managers, no juniors, and no handovers. You deal with Luisa throughout.
Three Blue Ducks FMCG food packaging design for retail
Three Blue Ducks wanted to bring their restaurant brand into major grocery retailers with a range of ready-made meals. The challenge was translating their existing brand (built on authenticity, sustainability, and real food) into packaging that could compete on supermarket shelves without losing what made the brand distinctive. The result won Silver at the 2024 Indigo Design Awards.
Launched into selected Woolworths Metro stores across NSW and Victoria.
Jansz Tasmania
Premium beverage packaging design
A multi-year collaboration with Jansz Tasmania across a series of limited edition packaging designs, each developed in partnership with a Tasmanian artist. The work spanned packaging design, shopper marketing, point-of-sale, and print management, demonstrating the value of an ongoing creative relationship over single project engagements.
Bronze at the 2026 Indigo Design Awards.
Love to Dream
Global consumer product packaging redesign
Love to Dream is one of Australia's most trusted baby sleepwear brands, stocked in 50+ countries. Rapid international growth had created complexity across the portfolio: over 50 SKUs in circulation, inconsistent naming conventions across regions, and consumer confusion at the critical point of purchase. The brief was to lead a global packaging overhaul, unifying the system, simplifying navigation for time-poor parents, and introducing a consolidated multilingual approach that could scale across markets.
Consolidated 50+ SKUs across 50+ countries into a single unified system, cutting production complexity and making it faster for parents to find the right product at shelf.
The Herbal Extract Company
Health and wellness brand packaging
The Herbal Extract Company needed every brand touchpoint updated to align with their new brand look and feel. The scope spanned packaging, social media, event graphics, digital design, animation, and brand guidelines, a full brand rollout managed end to end. A strong example of the embedded, ongoing working relationship Luisa builds with her clients, covering every consumer touchpoint from pack to digital.
The rebrand delivered a 10% sales uplift and a 225% increase in herbal dispensary starter kit sales in the months following launch.
Working with FMCG brands and consumer goods businesses across:
Packaging design and range architecture
Brand strategy and positioning
Brand identity design
Variant and line extension design
Shopper marketing and point-of-sale
Creative and art direction
Print management and finished artwork
Services
If you're bringing a new product to market or refreshing an existing range for the Australian retail environment, get in touch.
What clients say
Further Reading
