CocoZen is a coconut water range designed to bring balance to your day: pure hydration with a refreshing twist. Developed by Liquid Innovations, CocoZen was created for consumers who want something better than water and without the sugar hit of soft drinks.
The identity needed to feel light, clean and vibrant, capturing the essence of the product: naturally refreshing, subtly flavoured, and packed with benefits.
Bright colour blocking and bold type make flavour navigation simple, while the coconut icon acts as a recognisable anchor and navigator across the range. The result is a brand that feels effortlessly clean, modern, and full of feel-good energy!
Client
Digital Mavens
Disciplines
Brand Identity
Strategy
Illustration
Packaging Design
Typography
Finished Artwork
Agency
Luisa Scoppa Design