Bellamy’s Organic
Bellamy’s Organic is a trusted name in certified organic nutrition for babies and children. The goal of this project was to refresh the brand’s visual identity and packaging to better reflect its premium positioning, improve shelf standout, and ensure it was future-ready for potential growth across Asian markets.
The new direction brings a cleaner, more modern aesthetic while preserving the core recognisability of the brand. A warm photography approach was introduced to capture real moments between children, their parents, and their natural surroundings.
The iconic Bellamy’s blue was retained but rebalanced within a simplified layout that prioritises clarity, quality cues, and key product benefits. Certifications such as "Certified Organic" and "Australian Made" were brought forward in the hierarchy to build trust at a glance, especially for export markets where transparency is key.
Across the range, clear colour-coding and numbered stages make navigating the portfolio simple and intuitive for parents. Food photography was also refreshed to emphasise purity and flavour, highlighting real ingredients with a sense of honesty and appetite appeal.
Client
Bellamy’s
Disciplines
Brand Identity
Strategy
Art Direction
Brand Guidelines
Packaging Design
Typography
Finished Artwork
Agency
Luisa Scoppa Design
Frost* Collective
Photography
Lantern Studio
