Baby Bunting
Baby Bunting is Australia's largest specialty retailer of baby goods, supporting growing families with everything from car seats to cots. In 2025, they introduced a refreshed brand identity to reflect their evolving customer base and brand purpose.
Baby Bunting needed external design support to assist their digital team in rolling out the new brand guidelines across social media and digital marketing materials, ensuring a seamless, engaging, and on-brand visual experience across platforms. The refreshed identity was brought to life across existing templates, campaign graphics, social tiles, and eDMs, without disrupting day-to-day operations or confusing loyal customers.
By diving deep into the refreshed brand system and understanding its strategic intent, digital assets were created that were not only on-brand but also balanced visual clarity with playful, family-friendly warmth. New typography and illustration styles were adapted into existing campaign structures and user-friendly templates were created for the internal team to use going forward in Figma.
Client
Baby Bunting
Disciplines
Digital Graphics (Figma)
Social Media
EDMs
Typography
Animation
Agency
Luisa Scoppa Design
